FOLLOW-ON CONTACT

Don't miss a marketing opportunity. Contact your customers a few days, weeks or months after they've purchased products at your MIVA Merchant store with automatically generated emails. The email content is configured by the store owner through merchant admin.

Features: (some features are only in the compiled version)
- Send after-sales emails at configurable number of days in the future
- Obtain feedback from customers relative to the shopping experience at your store
- Provide a promotional coupon to increase the chance of return visits and sales
- Generate product specific after-sales emails for one or two dates (each product can have a different number of days in the future)
- Remind customers of re-order needs or companion products to the ones they already bought
- Order reminders with quick add to basket link for each product to be re-ordered
- Remove after-sales emails for a specific troublesome order
- Put module in initial test mode to avoid improperly written and configured emails
- HTML or plain text formatting
- Can change character set from default iso-8859-1 to others, e.g. utf-8, in html emails
- Email layout, wording, and design is configured in admin with templates and tokens

This module captures pertinent order information and uses it for generating a follow-on email. This gives you an opportunity to guage customer satisfaction with your store or provide them with a reason to come back and purchase again, e.g. with a coupon embedded in the email.

New in the compiled version is the ability to place the module in test mode until you are satisfied your stock email says what you want it to say. Also added is the ability to delete the follow on email for a specific order number. The email templates are composed within the module's admin. You can embed tokens to insert text from other modules, e.g. insert a unique coupon code by using the coupon generator in our Coupon Redemption module.

New in the compiled version is the addition of product specific follow-on emails. You can schedule one or two follow-on emails related to a product. These emails are usually used to promote another product at a specific time frame or to encourage a repeat or maintenance sale for the original product. Schedule order reminders with a quick link that adds the product to the basket with one click. You can have two product specific emails in addition to the generic global email, for a total of three follow-on emails to increase sales and enhance marketing. Do not use the emails to ask customers to rate products as there is one large company who claims they invented that idea and were able to patent it.

Online overview and initial setup instructions for our MIVA Merchant modules.

Screen shot admin interface (HTML in compiled version only)

Screen shot admin interface (compiled version continued)

Screen shot admin interface - individual product (compiled version)

^brief Contact your customers a few days, weeks or months after they've purchased products at your MIVA Merchant store with an automatically generated email. ^keyword Follow-on contact marketing increase sales repeat customer