In admin, you create one or more template emails. Each template can be different, i.e. what it displays, how the data is oriented on the screen/paper, and what product(s) triggers the autoresponder. Most responses are triggered by the product codes purchased. Some example uses:

• Email to any of your drop-ship manufacturers listing the Ship To address and the products to be shipped if using real time credit card authorization. The module will sort out which drop shipper gets which emails, including listing the products to be shipped. You can still use the module if you are not using real time authorization, but you would send the email to your pending mailbox until manual processing verified the charge, then forward to the drop shipper. This would save hand entering the order. In addition to the email, an archive flat file is created which you can use to easily track sales activity related to each of your drop-ship manufacturers.
• Email to Ship To or Bill To or both thanking them for a donation to your sponsored charity on your site.
• Email to your shipping department listing Ship To address and products ordered if using real time credit card authorization. Products section can be torn/folded to result in a shipping label with your company address included. If not using real time authorization, use the pending mailbox technique similar to the drop shipper scenario above.
• Email a promo coupon code if a customer purchases a specific product or from a list of products
• Email service, warranty, shipping and contact information on specific products or product lines
• You own a mall with multiple stores within the mall. Those store owners rent the stores from you for a percentage of their gross. Use mail manager as an audit tool to track their sales. In addition to the autoresponse email, mail manager produces a flat file with order ID, date, product name, product code, quantity, price for each, and price extended. Periodically retrieve that flat file and import into a spreadsheet for easy analysis.
• Literally, you can have a different autoresponder for every product in your store.

However, Mail Manager has a somewhat open architecture so that other events can also trigger a response. For example:

• Send a welcome email before the order completes, but after the customer completes the registration process (for those that create an account)
• Send a thank you for rating a product (using our Rate This system) along with a coupon code for taking the time to do so
• Essentially any event in the mmui, oui or even another third party module can trigger an email which you write for the particular event

As you can see, the uses of this Mail Manager are quite diverse. Some of the variable features configured through admin for each template are:

• Show or hide any of the data elements
• Orient your email either horizontally or vertically
• Customize your email and store's physical address
• Designate email recipient, i.e. Ship To and/or Bill To and/or fixed email address
• List full or partial Ship To and/or Bill To address
• Write a different body for each of the email templates you add
• List products and prices or just the products without prices
• Link to one or more product codes or entire inventory with wildcard
• No need to go to each product to link the email, a copy and paste from a flat text file will add hundreds instantly

I'd be surprised if you find that this capability exists anywhere in any mid-priced shopping cart system. Autoresponders that fill in the blanks are one thing, but this is a store owner, pre-planned autoresponse for a specific product. Within your store, you could have dozens of different responses (individual or grouped) or a wildcard response for all of the products. You can use it to make connections not directly related to sales, yet linked to a specific sale.

• Customer buys a kayak from your store. Tell them about the kayak camp 20 miles from your store and give them the 800 number of the guy with the info about a big get together next month.
• Customer buys an orchid from you which would lead you to believe he/she may have a specific variety you have been looking for. You autorespond with your want list for your nursery in hopes of finding the needle in a haystack.

As you can see, this list could be endless. Targetted, intelligent autoresponders are designed to increase your store's business and decrease the amount of time employees spend on sending out product specific, followup emails.

Online overview, initial setup instructions, limitations and module configuration help is a button click away from this screen and the admin screen within the module.